As the wellness sector accelerates into the new year, complete co-packing services are seeing a major increase in production especially for powders and liquids designed for health-conscious consumers. From matcha blends and mushroom adaptogen mixes to functional energy drinks, brands are demanding clean, convenient, and scalable packing solutions.

This trend aligns perfectly with the “New Year, New Me” mindset, offering businesses a chance to innovate with on the go, and sustainable packaging that resonates with today’s wellness-driven audience.

Matcha powder and functional blends are experiencing a production boom to meet soaring global demand. Known for its vibrant green hue and calm energy, matcha remains a wellness powerhouse.
Its influence is expanding beyond traditional lattes and smoothies, with matcha now appearing in snacks, supplements, and even skincare products.
Matcha in Europe/UK is on track to reach £5–6B by 2032, with substantial growth from £3B to £3.3B by 2025. (source: squareup.com)

The adaptogenic mushroom trend is accelerating, with multi-mushroom blends featuring lion’s mane and cordyceps gaining popularity for their brain, immunity, and energy benefits.
Lion’s mane, in particular, is recognised for its cognitive and stress-supporting properties, driving a market expected to grow.
UK adaptogenic mushrooms are forecasted to nearly double, from £227M to £540M by 2030.
UK energy and functional drinks, including adaptogenic varieties, are growing—total market around £4–5B now, headed to £7–8B by 2030–2035. (source: squareup.com)

Adaptogen and clean-energy drinks are redefining the beverage space with a shift toward “calm energy.” Formulations featuring ashwagandha, L-theanine, are replacing high-caffeine options, appealing to consumers seeking focus without jitters.

Convenience is key, with ready-to-drink, single-serve sachets, and functional shots gaining traction for their clean-label appeal. Adding to the momentum, probiotic and nootropic blends are emerging under the gut–brain axis wellness trend, creating a powerful convergence of cognitive and digestive health benefits.

Whether you are launching a new line or refreshing your brand, now is the time to embrace the “New Year, New Me” movement and deliver wellness in every sip, scoop, and experience.

At Complete Co-packing Services, we are committed to staying ahead of industry trends and continuously improving our processes to meet the evolving needs of our clients. Contact us at 01443 740786 or email info@complete-copacking.co.uk or click the enquiry button below to learn more or discuss your product needs.